The US Earth Advantage Institute (EAI) has previously posted statistics to support the contention that in several districts in Washington, Oregon, existing homes with a green certification sold for 30 per cent more than homes without such a certification. Now, further evidence has been reported that attests a green home sold for 15% more than the established market price – and in a ‘down’ market – in Bend, Oregon.
The report’s author included an estimation of the value of the green elements, utilising an Appraisal Addendum created by EAI last year. This form’s metric allows home sellers to list green features and assign a financial value to each one. It enabled the seller to ascertain the green features in his home had a value (not purchase price) of $46,000. For marketing reasons he chose not to assign the full value to the asking price, but nevertheless the house sold for $31,500 higher than the established market price.
Sustain Worldwide met with delegations from China UKTI, the UAE (Masdar City) and Brazil (Sustainable Hub) as part of the UK Trade & Investment events at Ecobuild (Excel, 20-22 March). Following the initial meetings, follow-ups have been arranged to discuss specific strategic steps to forge closer relationships to open up collaborative opportunities for Sustain Worldwide members in each of the growing markets. To register your interest in learning more about the commercial opportunities being opened up, email Gordon@SustainWorldwide.com.
Sustain Worldwide was invited this month to contribute to an article on water conservation to be published in the Sunday Times. The request (publication pending) and other articles published this month reinforce Sustain Worldwide’s position as a thought-leading organisation that is shaping the sustainability media agenda.
Vectus, a London-based marketing and design agency has joined Sustain Worldwide. Vectus offers creative solutions across print, web and social media platforms within the global property sector. Vectus works closely with its clients to create bespoke marketing strategies, tailored to meet the specific needs of their target audience. Its in-house team of experts is on hand to assist with any project, from inception to completion. They understand that property is a sizeable investment, and to engage people on a personal level, strong corporate identity and a compelling brand needs to be implemented.
The key to Vectus’ success is operating in a highly interactive environment, where they can add lasting value to a property and generate sales through sustainable touch points. For more information visit www.vectusworldwide.com or call Jez Hayter on +44 (0)207 212 9990.
Members’ News In Brief
Climaveneta reports that four of its products have been chosen for the percorso Efficienza&Innovazione at Mostra Convegno Expocomfort 2012, 27-30 March, in Milan, Italy.
RSA notes that MD Randle Siddeley gave a lecture on his 35 years in Landscape Design at LANDSCAPE, which was very well received. New company appointees: Claire Houston – Senior Associate; Gemma Summerfield – Landscape Architect.
L’Amandier Morocco, reports the final phase of construction will begin on schedule at the end of March, enabling the completion of the development during the first quarter of 2013.
Ethical currency, remains the world’s first and only FX broker to voluntarily pay a social tax from their trading profits (known as a Tobin Tax). It offers its clients better-than-bank exchange rates and fast, secure international settlements.
Nigel Rowley, Managing Director of Medina Palms Luxury Ocean Residences, Kenya www.MedinaPalms.com
How important is sustainability to your company’s philosophy, strategy and practices? Sustainability underpins the entire company ethic, since we are working in a country known throughout the world for its wildlife and natural beauty. We are based near a Marine National Reserve, and this has inspired us to take a pioneering investment decisions relating to use of green technology. This stance has shaped our strategy and influences our business practices to a level not previously seen in Kenya.
What is the biggest sustainability challenge facing your company e.g. Supply chain, consumer buy in? To sell the importance to our domestic buyers that sustainability is important in a developing country.
What is the one sustainable aspect or feature at your resort that you are most proud of? The bio digester which creates 50,000 litres of clear water suitable for flushing WCs and irrigation of communal gardens thus reducing the demand on the precious mains water.
Do you think developing sustainably is a moral imperative or a business decision – and are the two mutually exclusive? I care about the environment, so it is an easy business decision.
What would encourage your company to strive for even higher sustainability aspirations e.g. Corporate social responsibility, tax breaks, consumer demand? We are already undertaking a significant Corporate Social Responsibility program within the local community, but we understand that consumer demand may lag behind the vision of a responsible developer…that is the price we pay.
Are developers in general engaging sufficiently with sustainability given that 40% of CO2 emissions are from the built environment? It is difficult to impose regulation on local developers in Kenya although the country has a sophisticated environmental policy to encourage best practice – NEMA – National Environmental Monitoring Agency.
If you had a super power what would you use it for – within a sustainability context? Invent an effective battery that could store electrical energy from the sun without damaging the environment.
Sustain Worldwide delivers topical seminars and events to its members and broader alliance in conjunction with esteemed partners and sponsors. We are delighted to announce the seminar ‘Collaborate to Succeed’, facilitated by Co-Create, will take place 9am-noon on Wednesday, 23 May, at a central London venue tbc. Priced at a nominal amount of £20 (free to members), delegate places are limited to a maximum of 40 and will be allocated on a “first come, first serve” basis. To reserve your place, register NOW at events@SustainWorldwide.com. To discuss sponsorship opportunities, contact Mikaela@SustainWorldwide.com.
A new consumer survey published by Pike Research has found that 47% of consumers would be “extremely” or “very” interested in home energy management products and services that would allow them to monitor and control energy usage in their home. Similarly, 45% of survey respondents stated that they would be interested in connected smart appliances that would help them manage their electricity consumption more efficiently.
Gordon Miller, co-founder of Sustain Worldwide, will be moderating a breakout session at The Boutique Hotel Summit 22 May, in London. The session will ask how is the sector addressing the issue of sustainability, and what are the most cost effective ways to make your hotel eco friendly?
Sustain Worldwide drives profitable sustainability to the heart of global property development. Join our exclusive alliance to: demonstrate your leadership qualities: access our extended and expanding business, technical support, and communications & marketing network; receive complementary invitations to Sustain Worldwide hosted seminars, conferences and networking events; gain independent third party endorsement (use of Sustain Worldwide logo) to underpin your corporate sustainability initiatives and enhance your business reputation. See www.sustainworldwide.com/join.html or call +44 (0)20 7754 5557.