The Sustain Worldwide Innovation through Sustainability & CSR seminar, held on 23 May, drew 40 senior delegates to 15Hatfields, central London. Headline sponsored by Climaveneta, a market leading Italian HVAC and HPAC manufacturer, speakers included Gideon Susman and Anthony Davies from Buro Happold, Dan Taylor from the Bankside Logistics Group, and Andrea Bertelle from Climaveneta.
Facilitated by Andy Caldwell of CoCreate Consulting, whose consultants have worked with amongst others Sony and SAP, the seminar explored how innovation through the lens of sustainability and CSR provides a competitive advantage, demonstrates leadership and generates opportunities for intra- and even cross-sector collaboration for companies with shared values.
The seminar’s three themes – sustainability, innovation and collaboration – which were the subject of an op-ed in The Economist on 21 May – were brought to life through a case study-led approach. Delegate Antony Poppleton, Head of PR at Think BDW, said: “The seminar hit the right note, presenting leading edge, energy efficiency innovations alongside high profile case studies, including Bankside and M&S’s Plan A.”
Global energy efficient homes’ market value to grow by 485% over the next 8 years
A study by US-based Pike Research posits that the global market value of energy efficient homes (which it defines as properties that are built to exceed the 2009 International Energy Conservation Code by 15% on a kilowatt-hour per square foot basis) will increase from the current $14bn to $82bn by 2020.
The report analyses the global market opportunity for energy efficient homes, including a focus on key market segments such as building envelope improvements, lighting, HVAC and major appliances, water heating, energy audits, and soft costs associated with energy efficiency.
Market forecasts are provided through 2020 for both new and existing building stock across five world regions. Details of local, regional, and supranational market drivers and barriers are discussed in depth, and a cross-section of key industry players are profiled, highlighting their product and services offerings.
The report summarises while each national, regional, or local market for energy efficient homes consists of many of the same actors, typically they all cater to the specific needs of each market, be it climate, design preference, materials available, or local codes. As a result, there is much diversity in the energy efficient homes markets globally. However, all are experiencing significant growth.
Sustain Worldwide builds global partnerships
Sustain Worldwide has opened up discussions to host a delegation to visit India. The latest initiative dovetails with ongoing talks with representatives of organisations in China (China UKTI and RHS), Brazil (Sustainable Hub) and sub-Saharan Africa (Consortium Africa) to forge closer working relationships. The talks’ ambition is to open up new business openings e.g. to supply knowledge, technical services, and to generate development opportunities for Sustain Worldwide members and broader alliance in each of the emerging markets. The executive is also in discussions with representatives of the EEN to develop trading opportunities within the single market.
MaxGen joins Sustain Worldwide
MaxGen, a UK-based renewable power company which provides building operators and owners with fully integrated equipment and services that will deliver superior carbon and cost savings, has joined Sustain Worldwide. MaxGen has developed a proposition to deliver the supply of energy efficient buildings focusing on:
Providing tangible operational savings, reducing heating, power and water bills.
Risk mitigation against rising energy prices; assistance to meet CRC Energy Efficiency Scheme commitments.
Providing market leading building carbon efficiencies superior to legal requirements.
Creating power generation centres through buildings that produce excess power for sale to the grid.
MaxGen’s primary focus is on new build construction and secondary on buildings undergoing significant renovation in the commercial office, hospitality and retail sectors. For more information, contact Charlie Parker on 020 3589 6073.
Members News in Brief
Andermatt Swiss Alps reports the launch of an investment opportunity, marketed under the name ‘Triple-A Apartments’ (Alpine Apartments Andermatt), offering a guaranteed minimum yield of two percent for the first five years.
Climaveneta has signed an agreement to acquire the majority of Powermaster Products, its long established distribution partner for England and Wales, together with the majority of Powermaster Service, the organisation that is active across UK.
RSA announces it has recently relaunched its updated website. Mike Brizell has sadly left the company to go and live in South Africa. Daniel Reynolds has joined us as Senior Associate in his place.
Medina Palms announces its new fly-through which features the luxury furnished interiors in the exquisite ocean-front villas on the Kenyan shores of the Indian Ocean. The fly-through has immediately increased the volume of high-end enquiries.
How important is sustainability to your company’s philosophy, strategy and practices?
Sustainability in business is something that we place a big emphasis on at Oliver Burns, and a key part of our business now involves ‘thinking green’. This ranges from challenging our suppliers to include environmentally friendly products, sourcing alternative materials and of course optimising our own internal efficiency standards.
What is the biggest sustainability challenge facing your company e.g. Supply chain, consumer understanding?
In the luxury sector, the words sustainable and luxury are considered complete paradoxes and it is rare to find something that is very ethical in high-end design. Although we are actively challenging suppliers to create eco-friendly, beautiful products, it remains an area that is difficult to specify for. We find that very often, the sustainable products either aren’t as beautiful or are not built to the same standards as those that aren’t sustainable. It is important that we are one hundred percent satisfied that the products we specify are suitable for use – the worst thing would be to promote a product for a luxury design scheme that does not have the same life span as its non-ethical alternative.
What is the one sustainable aspect or feature in your business of which you are most proud?
From our perspective, sustainability and ethical alternatives are a core part of our business - both morally and in business. Morally, we feel it is not only important, but necessary, to consider whether there is a more eco-friendly alternative available in luxury design. In the high end sector, considering where a product has come from and what needed to be sacrificed for it, is not a regular occurance. In this vain, our aim is to change perceptions and create a consumer mind-shift when it comes to luxury homes and design. From a business perspective, being environmentally responsible not only adds credibility, but it also makes financial sense as implementing sustainable solutions in the office results in lower costs in areas including energy usage, water consumption, stationary ordering etc.
Do you think developing sustainably is a moral imperative or a business decision – and are the two mutually exclusive?
Our decision to be sustainable has always been motivated by corporate responsibility. We believe that creating awareness in this sector is crucial and that it makes absolute sense to specify something more ethical where possible if it is as beautiful and well-made as a non-ethical product. Our aim is very much to be thought leaders in this industry and we try to challenge ourselves and our suppliers to push the boundaries in this area – we want to pioneer the use of eco-friendly products in luxury design and create a movement towards this by both consumers and suppliers alike. Although current legislations are forcing everyone to at the very least implement the minimum, we want to see more than that being done.
What would encourage your company to strive for even higher sustainability aspirations e.g. corporate responsibility, tax breaks, consumer demand?
Although we aren’t constrained by location, the majority of our business does tend to involve creating super prime homes in London and the South East. From a private client perspective, we work with discerning clients in the luxury sector who are looking to renovate and design their existing homes. The other arm of our business involves creating prime residential developments which often include multiple units, such as our recently launched scheme, Walpole Mayfair.
Are developers in general engaging sufficiently with sustainability given that 40% of CO2 emissions are from the built environment?
We are starting out when it comes to sustainable practices, so apart from our business USP’s which include providing a full 360 turn-key service and creating bespoke, thoughtfully designed homes for the end user, we also offer to bring ethical alternatives to the table which we believe are worthy of specification. We consult with our client, create moodboards for the scheme and then bring products that are as beautiful (if not more so) for inclusion as an eco-friendly alternative.
If you had a super power what would you use it for – within a sustainability context?
I would like to be able to change people’s thoughts – I would then use this power to change perceptions when it comes to environmentally friendly products and encourage consumers to consider using these where possible.
Materials library launched: Rematerialise
An electronic library, called Rematerialise, of 1,200 sustainable materials has been launched online. Developed over an 18-year period, the library catalogues individual item’s environmental benefits, material content, contact details, costs and full technical specification.
Research finds new homes halve energy bills
NHBC Foundation and Zero Carbon Hub research has found living in a new home could halve UK residents’ energy bills. The study compared indicative energy consumption of an ‘upgraded’ Victorian home with new homes built to 2010 requirements.
Towards The Circular Economy
A report by the Ellen MacArthur Foundation on the concept of a circular economy, which is an industrial system that is restorative or regenerative by intention and design, has been uploaded to the members’ area. A circular economy replaces the ‘end-of-life’ concept with restoration, shifts towards the use of renewable energy, eliminates the use of toxic chemicals, which impair reuse, and aims for the elimination of waste through the superior design of materials, products, systems, and, within this, business models.
Sustain Worldwide drives profitable sustainability to the heart of global property development. Join our exclusive alliance to: demonstrate your leadership qualities: access our extended and expanding business, technical support, and communications & marketing network; receive gratis invitations to Sustain Worldwide hosted seminars, conferences and networking events; gain independent endorsement (use of Sustain Worldwide logo) to underpin your corporate sustainability initiatives and enhance your business reputation. See www.sustainworldwide.com/join.html or call +44 (0)20 7754 5557.