Leadership Intelligence Club convenes to shape the future
The peer-nominated Leadership Intelligence Club, whose founder members includes directors from Balfour Beatty, Lend Lease, Morgan Sindall, Skanska and Travis Perkins, met on 18 July to progress the group's proposition.
The organisations, who work at the cutting edge of construction - throughout its supply chain, come together regularly to identify core challenges and drive out best practice.
Immediate areas of mutual interest identified concern resources and materials, skills, societal needs, the changing role of construction, identifying innovative solutions, BIM and operational carbon emissions.
The members work together to identify the behaviours required and to create vital outputs to avoid actual or intellectual bottlenecks, improving the resilience of the sector and its substantial contribution to the economy and everyday life.
The next Roundtable will be held on 18 September 2014 in Central London. To get involved, contact us at www.leadershipintel.com.
Mind your language
Gordon Miller, Sustain Worldwide Co-Founder, says using the right language for the intended audience is critical.
The words we use and the way we use them are important. Sustainability is a case in point. If we frame it in environmental terms, often businesses (especially financial directors) switch off to it as they see it as a cost with limited payback. The enlightened FD perceives it as the role of NGO’s to protect the planet; the unenlightened views it as part of a left wing conspiracy. Step forward communicators.
The job of communicators is to make language – written, visual, in 140 characters and more - meaningful for its target audience. So, if one’s speaking to a group of environmental activists its appropriate to talk in terms that resonate with them e.g about how and what we value and the natural world (and stand to lose). Similarly, if one’s wishing to engage a group of FD’s on sustainability it makes sense to talk in the terms that register with them.
So, what necessarily matters most to them professionally is money. Therefore, energy efficiency is best positioned as saving money through utility bills (not saving the planet); reducing CO2 emissions within a large public or business is talked about as managing compliance risk because it’s a legislative requirement to report it; energy security is referenced as resilience to ensure one’s business continues to operate profitably if e.g. energy prices spike, or UK Plc suffers energy shortages.
You get the picture. Of course, for those who concern themselves with the bigger picture (even some FD’s will be amongst them), the environment benefits from the FD’s desire to save money and reduce business risk. After all, it cares not the motivation for a reduction in energy use and CO2 emissions. It (and we all) simply gain. Some might argue using language in such a way is manipulative, that it’s messaging or ‘brainwashing’; I’d argue it’s common sense.
To discuss how effective communication works, speak to us. Sustain Worldwide creates vital platforms and works directly with enterprising businesses to deliver for them highly effective PR campaigns, dynamic event facilitation & compelling filmed content. Our services provide them with competitive advantage, positions them as sustainability thought leaders and delivers against their business objectives.
Cities say climate change adaptation delivers financial benefit
Three-quarters of 207 cities polled in a study see financial benefit from taking action on climate change. The findings are released in a report Protecting our capital, produced by CDP, formerly Carbon Disclosure Project, AECOM and the C40 Cities Climate Leadership Group (C40).
The cities, including Johannesburg, London, New York, São Paulo, Sydney and Tokyo, disclosed their climate change strategies and actions through CDP. The majority noted climate change presents a risk to the businesses operating in their cities. This threat is driving local governments to take action.
For example, Portland in the USA, said its City Energy Challenge programme achieves annual savings of US$5.5m, resulting in cumulative savings of US$42m since the programme’s inception in 1991. It has generated energy efficiency improvements in offices, sewage treatment plants, street lights, vehicles and other assets owned and operated by the city.
INNOVATION & EDUCATION
The Internet of Things
The Technology Strategy Board, with Tech City UK Ltd and Cambridge Wireless, has announced it's seeking to invest up to £1m to support micro, small and medium-sized businesses working on the Internet of Things (IoT).
The competition will support innovative research projects centred in and around the clusters in Cambridge (equipment and communications) and London (software and services). The intention is to draw investment and people into the specified areas and to encourage networking and collaboration to strengthen the clusters.
Funding will be provided of up to 60% of eligible costs for industrial research projects, with individual grants of up to £150k and estimated project sizes ranging between £50k and £250k. Projects can last up to 12 months and should be led by companies that are likely to be in the early stages of development.
Skyfarming in the city
Urban Skyfarm, a new design concept by Aprilli Design Studio, is aiming to bring crop farming into cities. The conceptual tree-like skyscraper could provide space for growing food to help feed the global population which is set to grow by two billion by 2050.
The structure has a ‘trunk’ rising from a root area at its base, which spreads into eight vertical ‘branches’ to each support 60-70 farming decks. The Skyfarm design uses a heated and led-lighted system for growing, which is capable of supporting a range of fruit trees, vegetables and herbs.
Sustain Worldwide Sponsors OPP Awards for Excellence
Sustain Worldwide has been invited to sponsor the prestigious OPP (Overseas Property Professional) Awards for Excellence Eco Development category. The OPP Awards are designed to recognise the best global property agents & developers. Winners in more than 30 categories are judged and selected by an independent panel of industry leaders.
The 2014 Awards will be presented at a gala dinner on 27 November at The Novotel London West. The closing date for awards entry submissions is 1 August 2014.
Contact us to discuss how we can support your awards entry submission.
Join TODAY Sustain Worldwide drives innovation and profitable sustainability to the heart of global property development. Join our exclusive alliance to: demonstrate your leadership qualities; leverage our extended and expanding business, technical support, and communications & marketing network; receive invitations to Sustain Worldwide hosted seminars, conferences and networking events; gain independent endorsement (use of Sustain Worldwide logo) to underpin your corporate sustainability initiatives and enhance your business reputation.