The Sustain Worldwide and BRE research project ‘Leadership Intelligence: Sustainable Thinking Across the Supply Chain’ kicked off with a filmed inaugural roundtable in London on 22 May. Project partners include Argent, Balfour Beatty, BAM, Lend Lease and Travis Perkins.
The issue and sector have been identified as significant areas of challenge and opportunity for delivering corporate sustainability and efficiencies.
Asks leaders, managers and their suppliers their sustainability intentions, initiatives and outcomes to understand what works and what doesn’t with a focus on business drivers, barriers and results.
Creates outputs, including an Industry Research Report & White Paper that will be launched at a prestigious conference, and a utility for businesses large and small, clients and supply chain.
The next Roundtable is on 19 June 2014 in Central London. To get involved, contact us.
Sustain Worldwide has been invited to sponsor the prestigious OPP (Overseas Property Professional) Awards for Excellence Eco Development category. The OPP Awards are designed to recognise the best global property agents & developers. Winners in more than 30 categories are judged and selected by an independent panel of industry leaders.
The 2014 Awards will be presented at a gala dinner on 27 November at The Novotel London West. The closing date for awards entry submissions is 1 August 2014.
Contact us to discuss how we can support your awards entry submission.
Turning on consumers to buy sustainable/eco products and/or act in environmentally responsible ways is complex. But neither is it rocket science. The key is to understand people’s motivations – the primal ones are a good place to start ie warmth, shelter and food and then communicate to them in language that resonates with them.
So, for example, let’s take triple glazing. If your communication message is effectively “buy our 3 panes of glass because they’re more energy efficient, oh, and they will cost you much more than double glazing”, I don’t suspect you’ll get too many buyers. However, if your communication says: “Would you like to be more comfortable in your home and reduce your energy bills?” I will probably be more successful in selling the product.
Ultimately, it’s good old fashioned ‘features & benefits’ messaging. But I’m constantly surprised about how such effective communications are overlooked when selling environmental products & services. All too often the messages conveyed make us feel guilty (polar bear on melting ice), or play on the supposed virtue of being a green consumer i.e the assumption is one will pay more to be seen to be doing the right thing.
In certain circumstances it may pay to shame us (qv the polar bear), or appeal to our best nature (assuming one can afford to be virtuous). But for the majority of people (and let’s face it it’s the mass is who needs to be reached as the time for incremental change has passed) many studies demonstrate such tactics are in effective, or quite simply a turn off.
Of course, it’s not as simple as focusing on “f&b’s”, but also it’s not a bad place to start.
To discuss how the effective communication of your sustainability attributes will elevate and enhance your brand, speak to us.
Sustain Worldwide creates vital platforms and works directly with enterprising businesses to deliver for them highly effective PR campaigns, dynamic event facilitation & compelling filmed content. Our services provide them with competitive advantage, positions them as sustainability thought leaders and delivers against their business objectives.
INNOVATION & EDUCATION
Streets of Sun
Solar Roadways are an innovation that comprise hexagonal solar cells that can be used to replace existing roads, sidewalks, driveways, etc. The solar cells will not only provide clean power to the grid, but also use a small amount of that energy to light embedded LEDs to create the lines on the road, display road warnings, designate parking spots and so on. The project has received US federal funding and crowd-funded reportedly more than US$2m. The feasibility of mass rollout and the ROI have yet to be established, but as an inspirational idea it’s compelling.
BRE Buzz Launch Event
BRE Buzz, a new online community platform launches on 18 June, 2-4pm. The hub is intended to connect peers, share information and best practice, and facilitates online interaction with experts on subjects from BIM to waste management. BRE Buzz can host companies’ blogs, interest groups, and project teams. The event will showcase an exclusive preview of the platform and includes a panel discussion ‘Making the Digital Revolution work for the Built Environment’ , chaired by: Peter Bonfield, CEO, BRE Group.
Full Steam Ahead
Researchers at CSIRO have used solar energy to generate supercritical steam at the highest ever temperature ever recorded outside of fossil fuel sources. The feat is being labelled a landmark achievement in the creation of renewable energy using the sun, reports Technology4change.com. Traditionally, supercritical steam is produced through burning of fossil fuels such as coal or gas. “Our breakthrough demonstrates that the power plants of the future could instead be using the free, zero emission energy of the sun to achieve the same result," said CSIRO's Energy Director, Dr Alex Wonhas.
Join TODAY Sustain Worldwide drives innovation and profitable sustainability to the heart of global property development. Join our exclusive alliance to: demonstrate your leadership qualities; leverage our extended and expanding business, technical support, and communications & marketing network; receive invitations to Sustain Worldwide hosted seminars, conferences and networking events; gain independent endorsement (use of Sustain Worldwide logo) to underpin your corporate sustainability initiatives and enhance your business reputation.