A decade ago sustainability communications was lumped in with "charity giving" as a footnote in most companies’ newsletter. Not so these days. Global business leaders are underpinning their hegemony not only through practicing sustainability - in their operations, supply chain and through their governance structure - but also through effectively marketing and communicating their "green" attributes to their stakeholders.
Social media has accelerated the trend. Facebook, twitter, Linked-In are all channels used to communicate the message - which one with what message to whom is dependent on the intended audience and desired outcome. Traditional media still has is place too. Sustainability focused B2B titles proliferate across all sectors. Even broader titles carry a large percentage of features that have a sustainability angle to them.
The trend is likely to have a limited shelf life, however. As sustainability simply becomes the way not only responsible businesses but all businesses operate - propelled through drivers including: legislation; resource efficiency; reputational risk mitigation and CSR - those who have stolen a march on the competition by adopting a leadership position, and reinforcing it through communicating their sustainability credentials, will need continue to evolve and innovate to remain ahead of the pack because sustainability will no longer be a USP – just the norm.
How the pre-eminent organisations have achieved their leadership status - and crucially how they will maintain it – will be a subject at the 2nd Annual Sustainability Communications Forum on 22 May at Inmarsat Conference Centre, London. (That it is only the second one demonstrates this is a nascent industry.) IKEA, McDonald's, PZ Cussons, McDonald’s, Canon Europe and others will "share top tips for building (or retrofitting) sustainability meaningfully to enhance your brand and improve the effectiveness of internal and external communications".
To discuss how the effective communication of your sustainability stories will elevate and enhance your brand, speak to us. Sustain Worldwide creates vital platforms and works directly with enterprising businesses to deliver for them highly effective PR campaigns, dynamic event facilitation & compelling filmed content. Our services provide them with competitive advantage, positions them as sustainability thought leaders and delivers against their business objectives.
Corporate Sustainability Research Project Launched
Sustain Worldwide and BRE are partnering to deliver a groundbreaking, research-based enterprise, Vision in the World of Corporate Sustainability. The project will result in the development of a transformational Toolkit, which will have been informed by the conclusions drawn from an innovative research phase. The research conclusions will result in a white paper, which will be launched at a high profile conference in late 2014.
The research phase will synthesise the views of global business leaders, following primary interviews, on where the future lies for sustainability, with a focus on supply chain issues, in order to accelerate the wide-spread shift towards SMEs' adaptation to sustainable practices. It will draw on the expertise of the leaders from companies listed on internationally recognised indices e.g. the Dow Jones Sustainability Index.
Registrations of interest are now sought from a) global business leaders, who can be available for interviews between May and September 2014; b) prospective commercial Project Global Partners.
Contact us to nominate yourself or nominate your organisation’s CEO, and/or to request a copy of the Prospectus & Global Sponsorship Opportunity. The closing date for registrations of interest is 30 April 2014.
The first Sustain Worldwide networking dinner of 2014, attended by guests from BRE, Balfour Beatty, Lafarge Tarmac and Mace, was acclaimed a great success. The next dinner will be held at Le Caprice, Mayfair, on 22 May. Subsequent director-level dinners will be held on 18 September, and 13 November.
Contact us to discuss how you might join a forthcoming Sustain Worldwide hosted networking event.
INNOVATION & EDUCATION
New organisation launches to support growth for SMEs in engineering supply chain
SMEs seeking to grow or break into the UK’s supply chain in the transport engineering sector have the support of a new unique organisation, Enscite, dedicated to improving their performance and maximising business opportunity. Enscite’s official launch, at Derby’s Roundhouse, is on Thursday 10th April 2014
“Enscite’s main aim is to help manufacturing businesses to grow and thrive,” explains Enscite MD Colin McKinnon. “It offers a range of support services to SMEs, including access to a £1m Technology Fund to help firms invest in new cutting edge equipment, and is committed to becoming the UK’s leading national centre for supply chain innovation in the transport engineering sector.
Enscite is a collaboration involving four partners – Derby City Council, The University of Derby, Aston University and Cranfield University. The organisation will be the flagship tenant in the Innovation Centre at Derby’s Infinity Park once complete in 2015.
Solar skin sheds light on future
An innovative ‘skin’, called Prêt-à-Loger, to cover old buildings and transform them into modern, energy-efficient ones is a group of students from Delft University of Technology solution to our growing energy needs, reports www.technology4change.com.
The system contains solar panels to generate power while maintaining the aesthetic of the neighbourhood, say the students. The skin can be adapted to suit the warm weather conditions. In the spring, it can act as an extension to the living room, while in summer, it can fully open to allow access to the outside.
The Delft team will be competing in the Solar Decathlon 2014, where they will construct a model home based on a Dutch terraced house, complete with their solar skin. “We want to show how 1.4 million terraced houses in the Netherlands are able to provide their own energy,” say the team.
Shrimp shells provide natural alternative to synthetic plastics
Researchers at Harvard's Wyss Institute have developed a method to carry out large-scale manufacturing of everyday objects — from cell phones to food containers and toys — using a fully degradable bioplastic isolated from shrimp shells. The objects exhibit many of the same properties as those created with synthetic plastics, but without the environmental threat. It also trumps most bioplastics on the market today in posing absolutely no threat to trees or competition with the food supply.
Most bioplastics are made from cellulose, a plant-based polysaccharide material. The Wyss Institute team developed its bioplastic from chitosan, a form of chitin, which is a powerful substance in the world of natural polymers and the second most abundant organic material on Earth. Chitin is a long-chain polysaccharide that is responsible for the hardy shells of shrimps and other crustaceans, armor-like insect cuticles, tough fungal cell walls — and flexible butterfly wings.
Sustain Worldwide drives innovation and profitable sustainability to the heart of global property development. Join our exclusive alliance to: demonstrate your leadership qualities; access our extended and expanding business, technical support, and communications & marketing network; receive free invitations to Sustain Worldwide hosted seminars, conferences and networking events; gain independent endorsement (use of Sustain Worldwide logo) to underpin your corporate sustainability initiatives and enhance your business reputation.